Take the Great Kindness Challenge: January 26-30

We challenge you to test your kindness quotient! How? Just dedicate yourself to performing as many acts of kindness as possible during the week of January 26-30. It’s the Great Kindness Challenge, which schools across the country are celebrating by rallying students and educators to help others. The Kids for Peace website makes it easy by […]


Show the White House Your Character(s)

It’s the second annual White House Student Film Festival! And it’s open to U.S. students, grades K-12. This year’s theme — The Impact of Giving Back — is perfect for your CHARACTER COUNTS! program. The White House says it’s looking for videos that “tell a story about paying it forward, about community service, or what making a […]

The Best Things In Life Are Not Things

A Few of My Favorite Things

[This post comes to us from one of our favorite educators and authors: Barbara Gruener, a counselor and character coach at Westwood-Bales Elementary School in Friendswood, Texas. Check out her blog, The Corner on Character, and order her new book, What’s Under Your Cape? Superheroes of the Character Kind, in our online store.] A song that comes to […]


From the Director’s Chair: Memorable Moments of 2014 — and What’s Coming in 2015

By Jeff McMurdy, National Director of CHARACTER COUNTS! Memorable Moments When I review the year that is about to end, I could measure it in many ways but the metric that matters most to me is how did we grow the mission?  It’s not an easy metric to calculate.  You can use raw data like […]